Teri Baaton Mein Aisa Uljha Jiya Dominates with Stunning Day One Collection
Teri Baaton Mein Aisa Uljha Jiya kicked off impressively on its debut day, securing a collection in the range of 6.5-6.75 crore nett, with a noticeable uptick in numbers after the morning shows. Despite falling short of the initial figures of Rocky Rani Ki Prem Kahaani, Jugjugg Jeeyo, and Satyaprem Ki Katha, the film's performance is commendable, particularly considering its morning show limitations.
The film found favor in urban hubs, especially Delhi NCR and Bangalore, while facing challenges in core Hindi circuits. This can be attributed to its stereotypical Hindi romantic comedy appeal, featuring an upper-middle-class glamorous setting, which resonated well before the pandemic but now caters to a more limited audience.
Notwithstanding, Teri Baaton Mein Aisa Uljha Jiya has set the stage for potential growth on Saturday and a pivotal Sunday, crucial for maintaining momentum beyond the weekend. While the mass audience may not flock on Sunday, the film's success hinges on attracting families in metros and mini-metros, and a positive turnout should lead to solid consolidation. On the international front, the film has garnered robust numbers, projecting a $2.5 million weekend, a notable achievement for a Shahid Kapoor-starrer. The overseas market for Hindi films remains resilient, with overall collections appearing stronger than pre-pandemic levels for comparable films.
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